# EVERYTHING MUST GO, four hands, one afternoon

> Four gummed price labels in three different handwritings prove jumble pricing changed hands more than once, and by closing time it barely counted as pricing.

August 19, 2026 · https://justog.club/stories/jumble-sale-price-tag

Four gummed labels, stuck at different angles. One price crossed out with a lower one written
beside it. One label torn clean in half. Across the largest: `EVERYTHING MUST GO`.

Three different handwritings on four labels means three different people touched this table before
any price on it reached you.

## Why does a jumble sale price a thing more than once?

Because a jumble sale runs on stock that has to be gone by the end of the afternoon, and that's a
different economics from a shop.

The first price is a guess, made fast, by whoever happened to be at the table when the box arrived.
It gets revised as the room fills up and then empties out, and the people running the table start
doing arithmetic about how much is left against how much time.

## Why do the labels end up in different handwriting?

Because the table changed hands all afternoon.

Three handwritings on four labels means three volunteers stood at that table over the day: one who
priced the first items when the doors opened, one who came on for the middle stretch and reduced
whatever hadn't moved, and one, later, who wrote `EVERYTHING MUST GO` across the biggest item
because carrying the leftovers home was a worse outcome than giving them away.

## What makes one of these worth keeping?

The crossed-out price, not the current one.

A single price tells you nothing. A price with an earlier price struck through beside it is a
record of a decision — somebody looked at what hadn't sold and decided it was worth less than they'd
thought that morning. The torn label is the other honest detail: gummed paper doesn't come off
crockery cleanly, and half a label ripped away is what the item actually looked like on the day.

## Can I use a real charity or shop's name?

Invent it. A jumble sale's own signage was nobody's registered design to begin with — a
scrap of card and a felt-tip isn't trade dress — but a real charity's name and logo still belong to
them, and printing those without asking is the part that would actually cause a problem.

## Does the same idea work for something other than a jumble sale?

Anything priced by hand under pressure to shift it.

A car boot sale sticker. A church fete's cake stall, priced per slice and then per half. A
[hand-written price sticker in a record shop](/stories/shop-price-sticker) works on a slower
timescale but the same logic — priced once, marked down if it sits on the shelf too long. Wherever
an amateur has to move stock before a deadline, the first price is a guess and the second one is a
concession.

## Isn't a crossed-out price just a mistake?

No — a reduction and a mistake look almost identical on paper but mean opposite things.

A mistake gets rubbed out or covered over. A reduction gets left visible, struck through but still
legible, because whoever's doing it wants the comparison seen — that's the whole persuasion. The tag
is doing the same job a "was, now" label does in a proper shop, written by hand by somebody who
wouldn't have called it merchandising.

## Does it print well?

Yes — gummed labels are small flat shapes, which suits fabric well.

Handwriting in biro reproduces cleanly at this scale as long as the pen strokes stay reasonably
thick; fine cursive with thin flourishes is the thing to avoid, since it's the sort of detail that
[disappears below the weave's floor](/stories/limited-palette-prints-better) the way any
fine line does on cotton. Keep the crossed-out numeral bold enough to survive slightly smaller than
the rest.

Oatmeal, faded denim or a soft grey all sit close to the paper and card the labels were printed on.
Two or three inks covers biro blue, a stamped price and the paper itself.

## How do I get one made?

Describe the table at [JustOG](/) — how many labels, what got crossed out, what the largest one
says.
Pick a direction, drag the crop frame, see it composited on the real garment, and it's made to order
and shipped.

Designs other people have published are in the [shop](/shop).

Somebody carried the last box out anyway, at half of half the first price.
