# Staff shirts are workwear before they're branding > Somebody wears it eight hours a day while being looked at by strangers. That constraint decides the colour, the size of the print and whether the logo is on the front at all. August 17, 2026 · https://justog.club/stories/small-business-staff-shirts A staff shirt has a user who didn't choose it, wears it for a whole shift, and is looked at by strangers the entire time. That's a much harder brief than a company giveaway, and it's usually designed as if it were the same thing. Everything that makes these work comes from taking the wearer's day seriously. ## What does the shirt actually have to do? Three jobs, in this order. - **Staff have to be identifiable** — a customer should be able to tell who works here from six feet away, without reading anything. - **Survive a shift** — spills, heat, an apron over it, repeated washing, an eight-hour wear. - **Not embarrass the person wearing it** — because they might run into someone they know, and because they'll wear it on the commute. Branding is a fourth job and it's the one that usually gets designed first. The mark can be small; the shirt being consistently the same colour is what does the identifying. ## Why does colour do more than the logo? Because recognition at distance is a colour signal, not a reading task. Everyone on staff in the same dark brown, or the same forest green, reads as *staff* instantly. Nobody has to squint at a chest logo. That's why the retail convention is a consistent colour with a small mark rather than a large graphic — the colour is the uniform and the mark is the caption. It also lets the print be small, which is what makes the garment tolerable to wear off shift. ## Should the print be the logo or a line of text? Either, and a short line often works better than a mark. The shirt above says **WORK HARD / BE NICE** in small caps, with no logo at all. It functions as a staff shirt because it's consistent and because it says something about the place, without turning the person into signage. A customer reads it as the shop's character; a passer-by reads it as a plain shirt. House rules make good staff prints for a reason: they're addressed to the team rather than to the customer, which is exactly the tone people can wear for eight hours. [A marketing line can't do that](/stories/conference-booth-swag) — it's addressed outward, and the person wearing it becomes the medium. ## What colours actually work behind a counter? Dark, washed, and forgiving. Brown, charcoal, deep green, black, dust blue. The reason isn't taste: they hide the marks a shift produces, they don't go grey after twenty washes the way mid-tones do, and they sit under an apron without fighting it. The washed cotton here is already in that range. What to avoid is white and bright mid-tones, for a reason anyone who has worked a food shift can supply. ## What about the fit? It's the part staff notice and management doesn't. A shirt worn for a full shift, reaching for things, in a warm room, wants room in it. A relaxed cut is more forgiving than a fitted one over a long day, and a boxy shape sits better under an apron — so the cut is worth choosing deliberately rather than defaulting. The practical version: offer real size range and let people pick their own, rather than ordering a size distribution guessed from a spreadsheet. With no minimum, there's no reason to guess. ## Do we need one per person, or several? Several, and this is the part small businesses get wrong most expensively. One shirt per person means it's dirty by day two and they stop wearing it. Three each is the working number for anyone doing physical work. That used to be a bulk-order calculation; now it's just three orders instead of one. New hires are the other half. Being able to order a single shirt in one size, in March, without touching a minimum order, is [the change that made small-team apparel workable at all](/stories/team-shirts-no-minimum). ## Can staff have different colours? For a bar or a shop where staff should be obviously staff — probably not; consistency is the function. For a studio, workshop, agency or anywhere the team isn't customer-facing all day, yes, and it turns the shirt from a uniform into [a set](/stories/family-reunion-shirts). Same print, several colours, everyone picks. People wear those noticeably more. The question to answer first is whether the shirt is a signal to customers or a signal to each other. It's usually assumed to be both, and it can't be. ## How do I get one made? Describe it at [JustOG](/) — the line or the mark, the colour, and how many people. Pick a direction, drag the crop frame, see it composited on the real garment, and it's made to order and shipped. Designs other people have published are in the [shop](/shop). The person wearing it didn't pick it. Design like they might have.