# The most ruthlessly edited sentence in a workshop > A safety notice has no room for a wasted word — a sentence that takes too long to read costs a hand. That discipline is the whole design behind a two-word warning. August 19, 2026 · https://justog.club/stories/workplace-safety-motto THINK. THEN REACH. — two phrases, a full stop between them, set large in condensed capitals inside a heavy black border. Underneath, in a solid black bar: NO EXCEPTIONS ON THIS FLOOR. Nobody wrote that sentence to sound authoritative. They wrote it because a longer one costs a hand. ## Why do safety notices read like that? Because somebody tired, rushing and not reading closely has to get the point on the first pass. Every convention in the format serves that one reader. Short imperatives instead of explanations, because there's no time to justify a rule to someone mid-task. A full stop after each phrase, because a pause is a place to actually register the word rather than skim past it. High contrast — black on yellow, heavy borders — because it has to win against machinery, noise and bad light. None of it is styling. All of it is edited down from something longer that somebody decided didn't work. ## Why does THINK. THEN REACH. work as two sentences and not one? Because the full stop forces a stop. *Think, then reach* reads as one continuous instruction, easy to skim as a single unit. Break it into THINK. and THEN REACH. and each phrase gets its own beat, which is the whole mechanism. The punctuation is doing the work a longer sentence would otherwise have to do with more words. ## What makes this register funny applied to something that isn't dangerous? The contrast between the machinery of urgency and the size of the actual stakes. A works notice implies an accident is imminent. Put that exact voice — the border, the full stops, the bar of secondary text — on something with no real danger in it, and the joke is that the format keeps a straight face throughout. It doesn't once step outside itself to acknowledge it's a joke. It just stays deadly serious about the wrong thing. ## Do I need permission to use a real works notice? No, if you're writing your own line in the format — a specific authority's mark is a separate case. The border, the bar of secondary text, the bolt holes: none of that belongs to anyone. A specific regulatory body's certification mark or an official hazard symbol falls into a different category entirely — that's not decoration, it's a claim that an authority signed off on something, and nobody licenses you to make that claim on a shirt. Invent the notice and invent the floor it hangs on. ## Does it work for a subject other than an actual hazard? Yes — anything with an internal rule that outsiders don't get to see gets funnier in this register. A kitchen, a shared flat, a family car, a band's tour van: all of them have a real rule that governs behaviour and would sound absurd stated as an official notice, which is exactly why it works stated that way. The line just has to be genuinely enforced by somebody, even informally. [The same internal-law instinct](/stories/company-logo-on-a-shirt) shows up wherever a group answers to a rule nobody outside it would recognise. ## Isn't a design built from grime and wear just distressing an idea to look old? The grime isn't decoration here — it's the claim being made. A brand-new enamel sign states the rule and nothing else. A sign with grime settled into its lower corners and a scuff across the border states that the rule has stood, unchanged, for years, enforced by people who had no reason to take it down. That's a stronger claim than a clean sign makes, and it works when the wear reads as earned rather than applied. ## Does it print well? Yes — hard black on a bright ground survives printing with no loss of contrast. [Flat colour with hard edges holds up on cloth](/stories/bold-shapes-survive-fabric); soft gradients don't. This design is already built from solid blocks — the border, the bar, the bolt holes — so it needs little adaptation. The one thing to soften is the grime: printed at full photographic detail it can read as dirt on the shirt rather than dirt on the sign, so it wants to be simplified into a few deliberate marks rather than a texture map. ## How do I get one made? Describe the notice at [JustOG](/) — the line, the floor it applies to, the border. Pick a direction, drag the crop frame, see it composited on the real garment, and it's made to order and shipped. Designs other people have published are in the [shop](/shop). The real ones are still bolted to real walls, grimier every year, saying exactly the same two words they said the day they went up.